Pre-Target Ads

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Turn Cold Contacts into Warm Leads, Programmatically

Pre-Targeting Ads by Charter Intelligence. Key decision makers and B2B buyers have become the target of a constant barrage of sales outreach via email and even social media. Inboxes are a blur of unfamiliar senders and brands. We help you stand out. Pre-targeting display ads do the hard work of building brand familiarity with perfect messaging created specifically for your micro-audiences of Decision Makers per your Ideal Customer Profile.

 True Multi-Channel Orchestrated Outbound Designed for Account-Based Marketing

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Winning today’s B2B battles requires relevant messaging that doesn’t just check the box.

Your approach must be unique, innovative and totally radical. How can you create brand awareness and engagement before emails, phone calls or the other standard channels are used?

 What Are Pre-Targeting Ads?

Charter Intelligence Programmatic Display Ads for Sales Development

You’re probably very used to seeing “banner ads” appear in your browser when you’re navigating the web. They’re usually associated with someone’s online behavior and cookie matching. With Charter Intelligence’s Pre-Targeting Advertisements, we serve customized ads and messages to potential buyers. Only prospects in your Ideal Customer Profile and on your bespoke Named-Account Lists will see them.

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Attention at the Tip-Top of Your Sales Funnel

The earliest top-of-funnel sales activities necessarily live with Attention and Interest. This is precisely what targeted display ads achieve.

We deploy our display ads at the earliest stage of outreach: Your prospects will already have seen your company’s name for days and the impact of this may be direct or subliminal on a prospect-by-prospect basis, and data overwhelmingly proves that subliminal cues play a large part towards lifting outbound marketing success.

 What will your Pre-Targeting Ads look like?

Your customized ads will utilize images and marketing assets that align with your unique Branding. We’ll work together to develop a brief Message that will capture the attention of prospects.

 

  • Web Channel

 

  • Impressions

 

  • Brand Awareness

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  • Book a Meeting Option

 

  • Brand Familiarity

 

  • Landing Page

 

  • Live Chat

 Engineer Experiences Your Prospects Will Click For

What if you could create brand awareness of Decision Makers at your must-win logos, before a phone call and without worrying about spiraling ad budget?

 

  • Custom Accurate Named Account Lists

  • Prospect Browsing the Web

  • Your Display Ads

  • Click and View Landing Page

  • Prospect thinking “Interesting solution…”

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  • Later... prospect opens an email.

  • Prospect thinks... “This company is familiar, and they have some value for me!”

  • Landing Page: Give me better Leads!

  • Meeting Illustration

 What’s the psychology behind Pre-Targeting Display Ads?

The Subliminal Rim Of Top-of-Funnel Sales

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The earliest top-of-funnel sales activities necessarily live with Attention and Interest. This is precisely what targeted display ads achieve. We deploy ad impressions at the earliest stage.

The impact of this may be direct or subliminal on a prospect-by-prospect basis, and data overwhelmingly proves that subliminal cues play a large part towards lifting outbound marketing success.

This leads to – Higher email open rates, More positive email responses, Higher Click Through Rates, and Greater brand recognition.

 

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Orchestrate My Best
Outbound Campaign

Schedule your session with a Charter Intelligence
Pre-Targeting Ads expert.

Orchestrate